Objective
Aditya Birla Group aimed to strengthen visibility and engagement for its FMCG brands among tech-savvy male audiences aged 25–45. The goal was to drive awareness and attention across premium digital touchpoints through impactful storytelling and data-driven precision.
Our Approach
Voise Tech deployed a unified banner, video, and CTV campaign to deliver consistent brand communication across screens. Leveraging advanced audience intelligence, we focused on 25–45-year-old male tech enthusiasts, ensuring high contextual relevance. Real-time optimisation and multi-format integration maximised recall, attention, and campaign efficiency.
Highlights
- Unified execution across banner, video, and CTV formats.
- Targeted 25–45-year-old tech-savvy male audiences for high intent and relevance.
- Achieved 2X better CTR and VTR through precision targeting.
- Optimised delivery across premium digital environments for sustained visibility.
Publishers
Metric Results
- Total Impressions – 3.1 million
- CTR – 0.25%
- VTR – 85%
- Targeting – 25–45 Men – Technology
- Performance – 2X Better CTR & VTR | 2X More Precise Targeting
The campaign’s multi-format approach successfully connected Aditya Birla Group with high-value audiences, turning digital exposure into meaningful engagement and brand impact through contextual precision and performance-led execution.
Impact
- Drove 2X stronger CTR and VTR performance across digital touchpoints.
- Enhanced awareness and brand engagement within the target segment.
- Reinforced Aditya Birla Group’s leadership in the FMCG space through data-led storytelling.
- Demonstrated how precision targeting and creative synergy can deliver measurable brand outcomes.
