Objective
Reach and engage premium female consumers aged 25-45 with a high-impact video format campaign, boosting brand visibility, reinforcing premium positioning and delivering measurable performance via Voise Tech’s global programmatic platform.
Our Approach
Voise Tech activated the video campaign through its global adtech stack, integrating DSP and premium supply sources for precise delivery. Targeting women aged 25–45 across key markets, we focused on inventory that matched Malabar’s luxury image. Real-time optimisation, creative alignment, and brand-safe placements ensured strong engagement and scalable reach.
Highlights
- 2× Premium Audience Curation: High-quality, brand-safe video placements matching Malabar’s luxury image.
- 2× Precise Targeting: Accurate reach within the female 25–45 audience.
- Global Reach: Activated across key markets through Voise Tech’s premium network.
- Video Impact: Engaged viewers through motion, sound, and storytelling.
Publishers
Metric Results
- Impressions – 18.5 Mn
- CTR – 0.50%
- Targeting – Female 25–45
The campaign delivered 18.5 million impressions with a 0.50% CTR among women aged 25–45, driving strong visibility and engagement across key markets.
Impact
- Doubled audience curation through premium placements.
- Achieved precise reach within the female 25–45 segment.
- Delivered strong global visibility and engagement.
- Reinforced Voise Tech as a trusted global adtech partner.
