Objective
Apple set out to build excitement for the Apple 17 through a high-impact video campaign targeting premium, tech-savvy audiences worldwide. The aim was to deliver quality attention and meaningful engagement in brand-safe, contextually relevant environments, creating an experience that felt distinctly Apple.
Our Approach
Using Voise DSP’s precision targeting and curated global inventory, we delivered Apple 17 video creatives across premium, brand-safe placements. Contextual intelligence ensured relevance, from tech enthusiasts to lifestyle explorers, while real-time optimisation and human checkpoints elevated performance, driving a seamless and high-quality viewing experience at scale.
Highlights
- Delivered Apple’s video creatives across premium, brand-safe global publishers
- Leveraged Voise Curated Lists to reach tech-first, lifestyle-driven audiences
- Maintained consistently high viewability through transparent inventory selection
- Real-time human + machine optimisation ensured contextual relevance
Metric Results
- Total Impressions 1 Mn
- Total Clicks – 435
- CTR – 0.44%
- Viewability – 92.27%
Impact
Apple 17’s campaign strengthened brand visibility, delivered meaningful engagement with a strong CTR for a video-led push, achieved exceptional viewability, and ensured transparent, high-quality delivery across markets.
