Objective
Kia wanted to strengthen brand visibility and drive qualified traffic to their model landing pages. The focus was on reaching users who were actively researching automotive options, while ensuring high on-screen presence and measurable engagement across mobile environments.
Our Approach
We activated an In-App Display + Video campaign across widely used mobile apps. Display units drove consistent visibility, while video placements showcased key model features. Targeting focused on auto intenders and lifestyle audiences using app-category and behavior signals. The campaign was continuously optimized for strong view-through and click performance, ensuring Kia’s message appeared during high-attention moments.
Highlights
- In-App Display + In-App Video placements across top mobile apps
- Targeting based on auto-research behaviour and relevant interest categories
- Optimization toward high view-through rates and engaged impressions
- Continuous refinement of app inventory to maintain brand-safe, high-attention environments
Metric Results
- Total Impressions 1,741,353
- Total Clicks – 3,665
- CTR – 0.21%
- Viewability – 71.88%
Impact
The campaign helped Kia reinforce brand presence among active car shoppers while driving qualified traffic to model landing pages. The performance signals provide a solid foundation for advancing users into deeper funnel actions such as brochure downloads, test drive bookings, and dealer inquiries.
