Objective
Curry’s aimed to boost brand visibility and influence product consideration among high-intent tech shoppers during a key retail period. The goal was to reach audiences on large-screen environments where attention is naturally higher, while maintaining measurable engagement and campaign transparency.
Our Approach
We activated a CTV campaign across premium OTT and broadcaster apps to secure full-screen, brand-safe visibility. Targeting focused on electronics intenders and tech-oriented households, informed by platform behaviour and content consumption patterns. Delivery was optimised for strong completion rates and steady frequency, ensuring the brand message was viewed in high-attention environments.
Highlights
- CTV delivery across premium OTT and broadcaster apps
- Household-level and interest-based audience targeting
- High-impact full-screen video exposure in living-room environments
- Continuous optimisation for viewability and completion efficiency
Metric Results
- Total Impressions- 2,694,103
- VCR – 80%
- Viewability – 98.20%
Impact
The campaign helped Curry’s strengthen its brand presence in the living room, influencing purchase consideration during a key decision window. The high viewability and stable engagement provide a strong baseline for layered strategies such as sequential messaging, retargeting, and lower-funnel activation.
