Objective
Air France–KLM aimed to boost brand affinity among premium travellers by showcasing its global network and exceptional experiences. The campaign targeted aspirational audiences passionate about travel, lifestyle, and global connectivity.
Our Approach
VoiseTech executed a video and CTV-first strategy delivering immersive storytelling across connected environments. Using contextual and audience intelligence, we reached travel-savvy users on premium lists, merging creative storytelling with data precision to inspire wanderlust and drive engagement.
Highlights
- Delivered compelling video narratives that enhanced brand recall.
- Contextual targeting reached high-value, travel-ready audiences.
- Optimised cross-screen delivery for consistent visibility across CTV and digital.
- Strengthened premium positioning in global travel and lifestyle ecosystems.
Publishers
Metric Results
Total Impressions – 3 million
CTR – 0.40%
VTR – 85%
Targeting -Travel, Lifestyle, Finance and a Curated list
Air France–KLM connected travel, lifestyle, and finance audiences through VoiseTech’s precision storytelling, achieving 85% VTR and elevated engagement.
Impact
- Elevated Air France–KLM’s brand perception through data-led storytelling.
- Achieved deep audience engagement with strong view-through performance.
- Reinforced brand trust and aspiration among affluent, travel-focused users.
- Demonstrated how CTV + Video synergy drives stronger emotional resonance at scale.
