Objective
Etihad Airways aimed to inspire premium travellers by showcasing its world-class experiences and global network. The campaign focused on boosting visibility and engagement among travel, lifestyle, and finance audiences.
Our Approach
A precision-led banner campaign powered by contextual targeting and Voise-curated premium inventory. By reaching high-value audiences across relevant moments, we maximised impact and reinforced Etihad’s luxury positioning.
Highlights
- Strong brand visibility across premium travel and lifestyle environments.
- Curated audience segments ensured high engagement and contextual relevance.
- Real-time optimization improved efficiency and click-through performance.
- Campaign reinforced Etihad’s image as a luxury, experience-first airline.
Publishers
Metric Results
Total Impressions – 1.3 million
CTR – 0.32%
Targeting – Travel, Lifestyle, Finance and a Curated list
VoiseTech enabled Etihad Airways to engage travel-savvy audiences with contextual precision, achieving 1.3M impressions and 0.32% CTR.
Impact
- Strengthened Etihad’s digital presence among aspirational travellers.
- Drove meaningful engagement through precision targeting and creative delivery.
- Delivered consistent visibility across high-quality, brand-safe platforms.
- Showcased the power of programmatic precision in driving global brand affinity.
