Objective
Flipkart aimed to amplify its national footprint and engage Pan-India consumers with fresh banner and video formats that cut through the clutter and spoke to local relevance.
Our Approach
Voise Tech delivered a seamless global-to-local execution: using our proprietary ad-server and data-driven programmatic platform, we targeted Pan-India audiences with rich creative storytelling across display banners and immersive video. We layered behavioural and contextual signals to serve the right message at the right time, thereby maximising reach and relevance.
Highlights
- Precision targeting across India’s diverse regions and audience segments.
- Combination of high-impact video and engaging banner formats to boost visual reach.
- Data-led optimisation in real time for both formats to maintain performance.
- Global ad-tech standards applied locally: transparency, automation and scale via Voise Tech.
Publishers
Metric Results
Total Impressions – 9 million
CTR – 0.20%
Targeting – Pan India
Flipkart engaged Pan-India audiences through VoiseTech’s data-driven banner & video strategy, achieving 0.20% CTR with impactful delivery.
Impact
- Flipkart’s brand presence became more agile and localised while retaining global sophistication.
- Banner + video synergy helped elevate creative resonance beyond standard display campaigns.
- Audience engagement improved due to highly relevant messaging across India’s varied market.
- Voise Tech’s platform enabled strong delivery and efficient execution at scale under one roof.
