Objective
ICICI Bank set out to boost awareness and engagement for its digital banking solutions among finance-savvy, news-focused audiences, connecting with consumers who value convenience, innovation, and trust.
Our Approach
A multi-format campaign across Banner, Video, and CTV delivered a seamless brand story. Using curated audiences and contextual intelligence, we reached 25–45-year-old Lifestyle and Tech enthusiasts, optimising in real time to drive impact across premium screens.
Highlights
- Strong brand visibility across premium financial and news ecosystems.
- Contextual targeting ensured relevant, high-intent audience engagement.
- Smart optimization improved efficiency throughout the campaign lifecycle.
- Seamless execution aligned with ICICI’s trusted and innovative brand positioning.
Publishers
Metric Results
Total Impressions – 25 million
CTR – 0.23%
VTR – 85%
Targeting – Finance and News
ICICI Bank engaged finance and news audiences through VoiseTech’s smart targeting and storytelling, boosting brand impact and recall.
Impact
- Strengthened ICICI Bank’s digital footprint in competitive finance markets.
- Achieved high visibility and deep engagement across screens.
- Reinforced brand trust through contextual precision and consistent creative delivery.
- Demonstrated how strategic data-led execution can drive quality awareness at scale.
