Objective
Jet2Holidays aimed to build brand visibility and inspire travel consideration during peak planning periods. The goal was to reach users browsing travel and leisure content early in their decision journey and guide them toward Jet2Holidays’ holiday package pages for deeper exploration.
Our Approach
We ran a combined Web (Video + Display) campaign across high-quality travel, lifestyle, and entertainment sites. Video placements drove inspiration and destination recall, while Display units reinforced visibility and guided users back to holiday package pages. Targeting focused on travel intenders and leisure planners, with ongoing optimisation toward strong view-through and click performance.
Highlights
- Web Display + Web Video across curated travel and lifestyle environments
- Contextual and in-market travel audience targeting
- Optimisation focused on viewability and CTR efficiency
- Creative sequencing to reinforce message recall
Metric Results
- Total Impressions- 3,009,395
- Total clicks – 7,581
- CTR – 0.25%
- Viewability – 96.48%
Impact
The campaign strengthened Jet2Holidays’ presence among active holiday planners and drove qualified traffic to package exploration pages. The performance foundation supports easy scalability into retargeting and deeper conversion-led follow-ups.
