Objective
Lenovo aimed to elevate visibility for its latest tech innovations among digitally active audiences aged 25–45. The goal was to connect with both men and women interested in lifestyle and technology, delivering engaging, high-impact creatives that inspire action and strengthen brand recall across premium digital touchpoints.
Our Approach
We built a full-funnel banner and video campaign that blended contextual precision with creative intelligence. By leveraging Voise Curated Lists and activating programmatic video and display formats across premium publishers, the campaign ensured seamless multi-screen visibility. Real-time optimization and compelling storytelling brought Lenovo’s innovation-driven message to life, driving stronger engagement and meaningful audience connections.
Highlights
- Holistic integration of video + banner assets for stronger storytelling.
- AI-powered targeting through lifestyle and tech affinity audiences.
- Continuous performance optimization across mid-campaign cycles.
- Seamless execution across markets with consistent brand tone and experience
Publishers
Metric Results
Total Impressions – 3.2 million
CTR – 0.30%
VTR – 85%
Targeting – 25-45 Men- Female-Lifestyle,Technology & Voise Curated list
Lenovo’s message reached over 3.2 million potential consumers with impressive interaction rates, demonstrating how thoughtful programmatic strategy can transform awareness into measurable brand impact.
Impact
- Strengthened Lenovo’s digital brand recall across high-value audiences.
- Drove measurable engagement through precise audience targeting.
- Improved campaign efficiency via adaptive creative delivery.
- Validated multi-format synergy in driving attention and conversions.
