Objective
LG wanted to strengthen its brand visibility among a digitally active, tech-curious audience, driving awareness and engagement through dynamic banner creatives. The goal was simple: deliver impactful reach while keeping engagement quality high across premium, brand-safe environments.
Our Approach
At VoiseTech, we leveraged our advanced programmatic platform and proprietary audience curation to connect LG with the right users, at the right time, on the right screens.
By combining lifestyle and technology-driven audience signals with our curated lists, we ensured every impression contributed to stronger recall and relevance.
Highlights
- Targeted 25–45-year-old men and women with an interest in lifestyle and technology.
- Activated Voise Curated Lists for refined precision and reduced audience wastage.
- Delivered LG’s message through high-impact banner formats across premium inventory.
- Used data-led optimization to maximize performance and engagement efficiency.
Publishers
Metric Results
Total Impressions – 1.5 million
CTR – 0.25%
Targeting – 25-45 Men- Female-Lifestyle,Technology & Voise Curated list
The campaign’s performance showcased how strategic audience segmentation and smart creative delivery can turn digital impressions into meaningful engagement, amplifying LG’s presence and driving awareness at scale.
Impact
- Doubled audience curation through premium placements.
- Achieved precise reach within the female 25–45 segment.
- Delivered strong global visibility and engagement.
- Reinforced Voise Tech as a trusted global adtech partner.
