Objective
Mahindra aimed to enhance brand visibility and engagement across key southern markets by leveraging high-impact banner and video creatives. The goal was to connect with automotive enthusiasts and potential buyers through dynamic storytelling and data-led precision targeting.
Our Approach
Voise Tech executed a cross-format campaign combining banner and video ads to deliver a cohesive brand experience. Using advanced audience segmentation and contextual intelligence, we targeted users across Bangalore, Chennai, and the rest of South India. Real-time optimisation ensured efficient delivery, higher engagement, and precise audience reach throughout the campaign.
Highlights
- Dynamic banner and video execution for enhanced storytelling.
- Targeted premium audiences across key South Indian markets.
- Real-time optimisation driving 3X higher engagement.
- Achieved 2X more precise audience targeting with data-led delivery.
Publishers
Metric Results
- Total Impressions – 3.1 million
- CTR – 0.46%
- VTR – 85%
- Targeting – Bangalore, Chennai, and Rest of South India
- Engagement – 3X Higher | Precision – 2X Stronger
The campaign achieved strong regional traction with consistent performance across devices, proving how programmatic precision and creative dynamism can elevate engagement and drive measurable brand outcomes.
Impact
- Strengthened Mahindra’s digital footprint in regional markets.
- Delivered 3X higher engagement through multi-format creatives.
- Boosted visibility and brand recall among automotive audiences.
- Validated the power of creative + data synergy in performance uplift.
