Objective
Malaysia Airlines set out to boost brand awareness and engagement among premium travellers and aspirational audiences. The campaign aimed to spark emotional connection through storytelling that reflected the airline’s global elegance and reliability.
Our Approach
We built a multi-format strategy across Banner, Video, and CTV, blending emotion with precision. Using VoiseTech’s data intelligence and contextual targeting in travel, lifestyle, and finance segments, creatives were optimised in real time to maximise visibility, engagement, and impact across premium digital environments.
Highlights
- Delivered seamless storytelling across display, video, and CTV formats.
- Targeted high-intent travel audiences with precision and scale.
- Enhanced engagement through data-led optimisation and creative relevance.
- Strengthened brand resonance across multiple digital touchpoints.
Publishers
Metric Results
Total Impressions – 6 million
CTR – 0.25%
VTR – 85%
Targeting – Travel, Lifestyle, Finance and a Curated list
Malaysia Airlines engaged travel and lifestyle audiences with 6M impressions and 85% VTR, powered by Voise Tech’s cross-screen strategy.
Impact
- Elevated Malaysia Airlines’ brand recall through immersive storytelling.
- Drove meaningful engagement within premium audience segments.
- Achieved exceptional reach and strong performance across channels.
- Demonstrated the power of unified, multi-format programmatic execution.
