Objective
Axis Bank aimed to amplify visibility for its latest financial offerings and establish stronger digital engagement among audiences deeply invested in finance and news. The goal was to create meaningful impressions and drive measurable engagement by combining storytelling with programmatic precision, ensuring the brand message reached the right audience, at the right time, across the right screens.
Our Approach
We crafted a performance-driven banner and video campaign designed for high-intent financial audiences. By combining contextual and behavioural targeting across finance and news platforms, we maximised relevance and engagement. Using Voise’s proprietary curation tools and data intelligence, we optimised delivery in real time, ensuring efficient performance, stronger attention, and higher ROI throughout the campaign.
Highlights
- Precision targeting across premium finance and news environments.
- Strong synergy between banner and video creatives for cohesive storytelling.
- Real-time optimizations improved engagement mid-campaign.
- Delivered consistent brand visibility across diverse digital ecosystems.
Publishers
Metric Results
Total Impressions – 1.3 million
CTR – 0.35%
VTR – 85%
Targeting – Finance and News
With over 1.3 million impressions and strong engagement across both display and video formats, the campaign showcased how data-driven targeting and creative strategy can elevate performance and build lasting brand impact in a competitive digital landscape.
Impact
- Strengthened Axis Bank’s digital presence in key financial audience segments.
- Achieved a remarkable 85% video completion rate, reinforcing strong audience retention.
- Increased engagement through contextual precision and optimized ad placements.
- Delivered measurable brand uplift through a balanced performance and awareness strategy.
