Objective
Samsung wanted to connect with modern, tech-savvy audiences across multiple touchpoints from mobile to Connected TV and drive meaningful engagement that translated into brand recall and measurable attention. The goal was to craft a unified campaign that captured diverse audience interests while maximizing performance efficiency.
Our Approach
We activated a multi-format strategy combining banner, video, and CTV to deliver a cohesive brand experience.
Leveraging our curated audience lists and contextual intelligence, the campaign targeted men and women aged 25–45 across Lifestyle and Technology segments.
By optimising delivery in real time and prioritising premium inventory, we ensured Samsung’s message reached the right viewers at the right moments with creativity and precision working hand in hand.
Highlights
- Multi-format execution that unified storytelling across screens
- AI-driven targeting for better precision and engagement
- Dynamic audience segmentation for enhanced relevance
- CTV integration boosting completion and recall rates
Publishers
Metric Results
Total Impressions – 24.1 million
CTR – 0.74%
VTR – 85%
Targeting – 25-45 Men- Female-Lifestyle,Technology & Voise Curated list
The viewability benchmark of 71.88% indicates strong placement quality, ensuring the brand was seen in premium on-screen environments. The CTR of 0.21% reflects healthy engagement for an upper-to-mid funnel auto category campaign, demonstrating that the message reached the right audience profiles and browsing contexts.
Impact
- Achieved stronger brand recall and sustained viewer attention across devices
- Delivered cost-efficient engagement through optimized ad placements
- Strengthened Samsung’s presence across premium digital environments
- Reinforced how creativity and data together can drive global impact
