Objective
Drive large-scale brand awareness and meaningful engagement among premium female audiences aged 25–45 by delivering visually striking, contextually relevant banner ads across high-quality digital environments.
Our Approach
Voise Tech executed a global programmatic banner campaign using its proprietary adtech stack, combining AI-led audience refinement with premium marketplace integrations for precise contextual targeting. The campaign maintained brand safety through ongoing optimisation of pacing, bids, and creatives, focusing on inventory that aligned with Swarovski’s aspirational tone and target audience.
Highlights
- Strong balance of scale and brand safety, ensuring premium reach without dilution.
- Effective use of Voise Tech’s programmatic intelligence to maximise engagement.
- Seamless alignment between creative elegance and data-driven precision.
- Reinforced Voise Tech’s position as a global partner for performance-led premium advertising.
Publishers
Metric Results
- Global Impressions – 15.5 M
- CTR – 0.30 %
- VTR – 0.85 %
- Targeting – Female 25–45
Impact
- 2x more accurate targeting through AI-driven optimisation.
- 2x premium audience curation across brand-safe environments.
- 2x precision in audience delivery and improved visibility.
- Enhanced brand awareness among Swarovski’s core audience globally.
