Objective
Trip.com Group set out to reignite travellers’ passion for exploration. The campaign aimed to boost brand recall and awareness through immersive video storytelling and impactful CTV placements, reaching audiences wherever they streamed or planned their next trip.
Our Approach
VoiseTech launched a cross-screen video and CTV campaign powered by data intelligence and real-time optimisation. By combining precision targeting with compelling creatives, we connected with the right travellers at the right time, turning wanderlust into measurable engagement.
Highlights
- Delivered brand storytelling across premium CTV and video environments.
- Used data-driven targeting to reach high-intent travel and lifestyle audiences.
- Achieved seamless cross-screen impact with consistent creative execution.
- Optimized in real time for maximum engagement and completion rates.
Publishers
Metric Results
Total Impressions – 2 million
CTR – 0.34%
VTR – 92%
Targeting – Travel, Lifestyle, Finance and a Curated list
Trip.com Group inspired travel and lifestyle audiences via VoiseTech’s precision targeting, achieving 2M impressions and 92% VTR.
Impact
- Strengthened Trip.com’s brand affinity among global travellers.
- Captured audience attention with immersive, full-screen video formats.
- Enhanced ad performance through precision-led media optimisation.
- Proved the power of CTV as a premium performance channel for travel brands.
