Cross-Device Targeting in Q2: Making Every Impression Count

In a world where users seamlessly shift from mobile to desktop to smart TV, cross-device targeting has become a non-negotiable in programmatic advertising—especially in Q2 when strategic clarity can directly impact ROI. It’s no longer enough to reach your audience once; you need to reach them consistently, contextually, and effectively across their digital journey.

🚀 Why Cross-Device Targeting Matters

With the average consumer using 3 to 5 devices daily, fragmented messaging leads to poor recall and wasted spend. Cross-device strategies not only improve reach and frequency but also help drive stronger brand engagement and conversion accuracy.

🔑 Best Practices for Q2 Success

• Leverage First-Party Data
  Combine CRM data with authenticated user signals to build unified IDs and accurate audience profiles.

• Utilise Identity Graphs
  Partner with platforms that offer advanced identity resolution to track users anonymously across screens.

• Ensure Creative Consistency
  Develop creatives that are adaptable yet cohesive across mobile, desktop, CTV and more.

• Implement Sequential Messaging
  Guide users through a funnel by using storytelling that evolves as they move across devices.

• Adopt Cross-Channel Attribution Models
  Use attribution platforms that analyse touchpoints holistically—giving credit where it’s due and helping optimise ad spend.

📊 Key Metrics to Track

• Cross-device reach and frequency: Understand how often your audience sees your ads across different devices to optimise exposure without over-saturation.

• Engagement rate per device: Track how users interact with your ads on each device type to identify where engagement is highest and tailor creatives accordingly.

• Conversion lift by device combination: Measure the increase in conversions when users are exposed to ads across multiple devices versus a single one.

• Path-to-conversion journey insights: Gain visibility into the sequence of device interactions that lead to conversion, helping refine messaging at every touchpoint.

💭Let us share an interesting fact with you.

Brands using cross-device campaigns experience 20-30% higher conversion rates and better user retention across digital channels.

📩 Ready to unify your customer journey and optimise results in Q2?

Let’s build smarter cross-device strategies, together. Reach out to us at business@voisetech.com and we’ll show you how to make every impression count.