The Future of Publisher Reporting: From Data to Greater Clarity

August 12, 2025
Publishers are operating in a media environment that is growing more complex by the month. More formats, more screens and more ways to reach audiences mean more information is being generated. The opportunity in 2026 is not simply to collect that information, but to make it easier to understand and use. The scale of the market makes this especially important. Global advertising spend is forecast to reach $1.06 trillion in 2026, with worldwide investment expected to grow by 5.0%. In the US, advertising spend is projected to grow 9.5% in 2026, with digital channels continuing to lead growth.

More Channels, More Information

Publishers now operate across websites, mobile apps, video, CTV and audio. Each environment creates its own performance information, making a clear and consistent view increasingly valuable. Video is a good example. US digital video advertising is expected to surpass $80 billion in 2026, growing 11% year on year. CTV is also becoming a larger part of the advertising mix. According to EMARKETER’s 2026 digital video forecast, US CTV upfront advertising spend is forecast to reach $17.73 billion in 2026, exceeding primetime linear TV upfront spend for the first time. For publishers, this creates a clear need for reporting that can provide visibility across formats without making information harder to interpret.

Reporting Should Create Clarity

Useful reporting should help teams answer straightforward business questions:
  • Which inventory is performing best?
  • Where are revenue opportunities emerging?
  • How are different formats and markets contributing?
  • Which sources of demand are delivering the strongest results?
The answer is not necessarily more dashboards. It is better visibility into the information that matters.This is particularly relevant as buyer expectations continue to evolve. The 2026 IAB Digital Video Ad Spend & Strategy Report highlights the growing importance of performance, measurement, transparency and AI across digital video investment.

From Data to Better Decisions

The next stage of publisher reporting is about making information more useful in everyday decision-making. For global publishers, that means being able to view revenue and performance across markets and formats while still having access to the detail behind those results. This is where Voise SSP can support publishers with real-time revenue dashboards, demand information and reporting across areas including eCPM, fill rate and viewability. For publishers working across multiple sources of demand, Voise Pre-Bid brings demand from multiple SSPs into a unified auction environment and provides reporting across display, video and CTV. As advertising continues to expand across screens and formats, clearer reporting can help publishers spend less time working through information and more time acting on it.

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