Tag: 2025

CTV in 2026: Growth Is Easy. Performance Is Not.

A few years ago, advertisers were asking whether Connected TV would become mainstream. In 2026, that question has been answered. Streaming has firmly established itself as a primary viewing environment, major brands continue shifting budgets into CTV, and media owners are expanding premium inventory across global markets. Growth is no longer the challenge. Performance is. […]

Is Your 2026 AdTech Strategy Built on Last Year’s Data?

Is your 2026 advertising strategy built on insights that already belong to the past? The digital advertising industry is no longer moving in yearly cycles. Audience behaviour, platform usage, streaming consumption, retail media growth and AI-powered optimisation are evolving almost every quarter. Yet many advertisers and publishers are still making 2026 decisions based on 2024 […]