Publishers are operating in a media environment that is growing more complex by the month. More formats, more screens and more ways to reach audiences mean more information is being generated. The opportunity in 2026 is not simply to collect that information, but to make it easier to understand and use. The scale of the […]
Connected TV has become one of the fastest-growing advertising channels in the world. As streaming continues to reshape how audiences consume content, advertisers are increasing their investment in premium video experiences. Yet behind this momentum lies a less visible challenge. While AI is becoming more capable of planning, optimising and managing campaigns, it cannot deliver […]
By 2030, programmatic advertising will not simply be faster. It will be smarter, more transparent, and built for real accountability. The industry is shifting away from broad targeting and manual decision-making toward systems that optimize campaigns in real time, improve efficiency, and deliver measurable outcomes across every channel. For advertisers and publishers alike, this marks […]
For years, the advertising industry framed media buying as a choice between direct publisher negotiations and automated programmatic transactions. That binary perspective no longer reflects the scale, complexity, or maturity of the global advertising ecosystem. According to a 2025 projection reported by The Wall Street Journal, global advertising expenditure is expected to exceed $1.14 trillion, […]
